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Resources
Where marketing meets intelligence, combining real-world business challenges with tech-powered strategies.
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D2C Performance Audit
Benchmark your brand against the best.
From funnel health to retention, discover how your direct-to-consumer brand stacks up against industry leaders.
The D2C Performance Audit reveals where you’re leaving money on the table and where optimisation will deliver the biggest growth wins. Includes attribution audit to cut through channel noise and surface true performance drivers.
Most D2C brands hit plateaus they don’t see coming
Performance drop-offs rarely happen all at once - they creep in through blind spots across the funnel. These are the hidden gaps that quietly limit your brand’s growth.
Funnel Blind Spots
Drop-offs in awareness, consideration, or checkout that quietly cap growth.
Retention Gaps
Leaky post-purchase journeys that kill repeat revenue.
Attribution Fog
Conflicting ROAS numbers across platforms that mask true channel value.
Inside the D2C Performance Audit
We benchmark your store against high-performing D2C leaders, then dig into the real levers of growth – spotting where funnel, retention, and attribution gaps quietly cap revenue.
Acquisition Funnel Health
High CAC often hides in weak top-of-funnel journeys – misaligned creatives, poor landing experiences, or gaps between ads and product pages. We track where traffic converts and where it leaks.
Conversion Optimisation
Even small UX flaws crush conversion rates. From slow load times to untested PDPs or clunky checkout flows, we benchmark your CRO against category leaders to show where optimising pays off fastest.
Retention & CLV
Revenue stalls when brands rely only on first-time buyers. Weak post-purchase journeys, poor email flows, or neglected loyalty programs drive churn. We highlight what’s holding down repeat revenue and lifetime value.
Attribution Accuracy
Conflicting platform ROAS hides the truth. Cookie loss, under-tagged campaigns, or weak CAPI setups distort channel performance. We expose the misreporting and unify your ROI view.
Growth Loops
Scale happens when customers loop back in. Missing cross-sell, upsell, and subscription mechanics mean leaving growth untapped. We show where you can build repeatable loops into your funnel.
How It Works
Data Pull
We review store, ad, and retention performance data.
Benchmarking
Compare against industry best-in-class.
Action Plan
Detailed report with funnel fixes, attribution clarity, and growth levers.
Turn Benchmarks into Breakthroughs
From static growth to scalable momentum.
The audit isn’t just a report - it’s a growth blueprint. You’ll walk away with a clear, prioritised action plan showing exactly where to focus to unlock revenue, boost retention, and scale efficiently.