End-to-End, Cookie-Proof Tracking
AI-Powered Server-Side
Tracking & Automation Tagging
Powered by SmartTag
Our AI-driven tagging framework makes tracking effortless. Capture every conversion, sync audiences across platforms, and future-proof your measurement with server-side piping + automated event tagging.
Fix your data pipeline, forever.
Why Server-Side Tracking Matters
The Old Way
Broken, unreliable tracking
Data Capture
Ad blockers, cookie restrictions, and browser updates cut visibility.Audience Accuracy
Each platform holds its own incomplete version of your customer.Event Tagging
Teams waste hours on error-prone manual setup.
The New Way
SmartTag-powered, cookie-resilient tracking
Data Capture
Server-side piping ensures every event is captured accurately.Audience Accuracy
Centralised data feeds power consistent targeting across channels.Event Tagging
SmartTag automates event setup and sync, keeping everything error-free.
Proven Impact from Smarter Tracking
30%
Higher conversions
25%
Higher retargeting
40%
Reduced ad spend
Simple, Transparent Pricing - Choose Your SmartTag Package
Starter
A$4,500
Build reliable tracking foundations that turn every ad dollar into measurable performance.
- Setup for 2 platforms
- Map up to 10 key events
- QA + handover docs
- Email maintenance support (12 months)
Growth
A$9,500
Gain cross-platform visibility with structured event design and priority support.
- Setup for 4 platforms
- Map up to 25 priority events
- AI alerts + bi-monthly diagnostics
- Reviews + Priority support
Scale
A$17,500
Turn complex marketing into intelligence with automation and optimisation.
- Unlimited platform connections
- Advanced rules for up to 60 events
- Automated syncs across stack
- AI recommendations + monthly workshop
Enterprise
Custom
A fully engineered data + intelligence ecosystem for global or multi-brand teams.
- Dedicated team + 12-month priority SLA
- Unlimited platforms, events, users
- Real-time dashboards + AI alerting
- Predictive models + experimentation
- Full CRM/BI/warehouse integration
How We Set You Up for Success
Audit & Map
We assess your current tracking setup and define what needs to be captured.
Implement & Automate
Server-side piping is configured, and automated tagging is deployed across platforms.
Validate & Optimise
We QA your events, confirm reporting accuracy, and ensure your data is future-proof.
Works Across Your Stack
Frequently Asked Questions
Why can’t I just rely on pixel tracking?
Pixels are increasingly blocked by browsers, ad blockers, and privacy laws. Server-side tracking ensures you don’t lose visibility.
Is this compliant with GDPR/CCPA?
Yes. Server-side tracking is privacy-compliant when configured properly, with full control over data handling.
How long does setup take?
Most implementations are completed within 2–3 weeks, depending on your platforms.
What if I already have GA4 set up?
Great! Server-side adds resilience, better accuracy, and cross-platform consistency on top of your GA4.
Do I need technical knowledge to maintain it?
No. We handle the setup and automation - your team just gets cleaner, more reliable reporting.