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MarTech Stack Audit

The right tools, not just more tools.

With 15,000+ marketing tools in the wild, how do you know if your stack is helping or hurting?

The MarTech Stack Audit untangles your setup, cuts redundancies, and spots opportunities to simplify or upgrade so every tool drives ROI, not overhead.

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Most stacks grow by accident, not design

When you’re deep in the day-to-day, it’s easy to miss what’s holding you back. Our audits bring a fresh set of expert eyes to uncover challenges you might be too close to see.

Stack Sprawl

Tools accumulate, overlap, and waste spend.

Integration Gaps

Disconnected systems create blind spots.

Missed ROI

Paying for features you never use while ignoring what you need.

Inside the MarTech Stack Audit

We take a ground-up look at your stack – uncovering hidden waste, missed integrations, and unused potential that silently drain ROI.
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Stack Mapping
Most businesses don’t know what’s actually in their stack. Tools pile up, costs creep, and shadow subscriptions run unchecked. We map your full inventory with a cost lens.
Overlaps across CRM, automation, analytics, and adtech are common culprits. We identify where you’re paying twice or more for the same functionality.
Disconnected systems kill efficiency. Broken APIs, siloed datasets, or one-way connections block attribution and reporting. We show where integrations succeed or fail.
Buying tools ≠ using tools. Under-trained teams, unused features, and poor workflows mean licenses go to waste. We measure adoption rates and actual utility.
Tech stacks often grow for convenience, not outcomes. We trace each tool back to business impact, so only the platforms that drive ROI remain.

How It Works

Discovery

Catalog all tools, subscriptions, and integrations.

Diagnosis

Assess for waste, overlaps, and gaps.

Delivery

Roadmap of essential vs. optional tools, plus upgrade suggestions.

Clarity Over Chaos

From bloated stacks to focused systems.

You don’t just get a list of tools - you get a tailored roadmap to streamline, save, and scale. The audit uncovers where your stack is holding you back, and shows you the simplest path to a leaner, more effective system.
A clear view of every tool, subscription, and integration in use
Find overlapping tools and unused licences draining spend
See where systems connect - or fail to - across your stack
Keep, replace, or consolidate tools aligned with your goals
Simplify your stack, cut waste, and boost adoption

Questions, Answered

Who is this audit for?
For any business or agency that relies on a marketing tech stack - whether you’re scaling fast, stuck with tool sprawl, or unsure if you’re getting full value from what you pay for.
Will you recommend specific tools?
Yes. We provide category-leading recommendations tailored to your business needs. We stay vendor-agnostic, meaning our advice isn’t influenced by software partnerships or commissions.
How much money can I realistically save?
On average, businesses save 15–30% of their MarTech spend by cutting redundant tools or unused licences. In many cases, we also highlight free or bundled features that replace standalone subscriptions.
Do you also cover implementation?
The audit provides the roadmap. If you’d like us to help roll out stack changes—whether migrating tools, cleaning integrations, or training your team—we can scope that as an add-on service.
How detailed is the analysis?
Very. We go beyond tool lists to assess adoption, workflow fit, and ROI contribution. It’s not just what you have, it’s how well your stack enables growth.
How long does the audit take?
Typically 2–3 weeks, depending on the size and complexity of your stack. You’ll receive a full report and roadmap, ready to act on immediately.

Ready to Make Every Tool Count?

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